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How Google Will Respond To Keyword Rich Anchor Text?

If you want to outrank your competitor with the keyword say "Dog Training". 

As a traditional SEO you will fetch the exact link to your keyword in all link building strategies (Article Marketing, Guest Blogging, Press Release etc).  Do you think with this can you outrank your competitor now?

Definitely no. Lets see why you cannot outrank your competitor by using Keyword rich anchor text. 

According to the Google Webmaster Guidelines on link schemes a link with exact match keywords is not the advisable way to get links.

A link optimized with Keyword Rich Anchor Text is definitely a Red Flag to search engines. Countless posts, videos from the experts in the industry continuously saying big No No to keyword rich anchor text. Check below how the links should not be look like on any content you are creating.

Article, Press Release with optimized anchor text.For example:

Click here for an effective Dog Training Tips.

The best way to gain links is by creating and quality content that gains popularity in the internet and gets a good return by earning natural links. No matter what the anchor text we get as link in return. 

Lets make it simple on What happen when we use keyword rich anchor text

1. A temporary ban from the search engine (Loss of Business)

2. A permanent ban from the Google index again a loss of business

So think twice. If not more that twice before you work on any link building strategies.

Matt Cutts says RIP to Guest Blogging

Matt Cutts, the head of Web Spam team has declared dead of Guest Blogging.

Yes. Yes. You were read it right. Guest Blogging in dead.

There are times that Article Marketing, Directory Submission, Blog Comments and other tactics that works really well. And over time these tactics had been  considered as spammy and still there are a few people in the industry following these spammy tactics to play head to head with Google Algorithm(Say Penguin).

And Guest Blogging has joined the party very recently.

Want to know why? Lets dig into it. When all other link building tactics has been considered as spammy, the spammers uses guest post as the only tactics to build links for their sites.

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According to Matt Cutts on Guest Blogging as Link Building Strategy

I wouldn't recommend relying on guest posting, guest blogging sites, or guest blogging as a link building strategy.

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So what does it mean for reputed sites who accepts Guest Blogging?

Sites like MOZ, Searchenginejournal still receives guest blogging from experts in the industry. 

The huge difference between the Guest Posts in these sites with other low quality sites is these people mostly links to the informational keyword instead of ecommerce keywords along with link to their social profiles. So that it provides an oppurtunity to read the post and stay connected with with the author via Twitter, Linkedin or Facebook. 

Will Guest Blogging really add value?

Yes. But hereafter it will not considered as a link building tactics instead it acts as the medium between the publisher and the reader.

Happy Guest Blogging