If you want to outrank your competitor with the keyword say "Dog Training".
As a traditional SEO you will fetch the exact link to your keyword in all link building strategies (Article Marketing, Guest Blogging, Press Release etc). Do you think with this can you outrank your competitor now?
Definitely no. Lets see why you cannot outrank your competitor by using Keyword rich anchor text.
According to the Google Webmaster Guidelines on link schemes a link with exact match keywords is not the advisable way to get links.
A link optimized with Keyword Rich Anchor Text is definitely a Red Flag to search engines. Countless posts, videos from the experts in the industry continuously saying big No No to keyword rich anchor text. Check below how the links should not be look like on any content you are creating.
Article, Press Release with optimized anchor text.For example:
Click here for an effective Dog Training Tips.
The best way to gain links is by creating and quality content that gains popularity in the internet and gets a good return by earning natural links. No matter what the anchor text we get as link in return.
Lets make it simple on What happen when we use keyword rich anchor text
1. A temporary ban from the search engine (Loss of Business)
2. A permanent ban from the Google index again a loss of business
So think twice. If not more that twice before you work on any link building strategies.
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